Perez Hilton is launching a women's site, CocoPerez, on August 14, which one of my bosses (a gay man) believes will be in direct competition with the site I work for. Perhaps I'm in the minority here, but I do not subscribe to the notion that gay men intrinsically "get" women, know what's best for women, or are the authority on what women should be wearing. (In fact, I think that gay men are actually the most to blame for many of the problems in the fashion industry, like the absence of womanly curves on the runway, and the hideous, figure-assaulting trend that is the tent dress, which no women who have tits, and no straight men who have an appreciation for tits, have any use for.)
From the minute I heard that Perez was launching a women's site, I was not at all concerned about him "stealing" our audience, because, even if some chick will be writing it, his brand is based on vacuous frivolity with a lack of insight, and commentary that could give a girl an eating disorder. Just like mainstream women's magazines! Which is to say, CocoPerez might end up being wildly successful. However, this was exactly the kind of thing that (thinking) women are sick of, and what we, at Jezebel, set out not to do, so if anything, his new site will give us fodder for our own posts, rather than competition for page views.
But ultimately, the best indication that Perez Hilton has no idea what women want is the ponce and circumstance of CocoPerez's logo (click to view larger):
His body is the central figure!